Several articles which could be of interest
12 08 2007Anthropologists Go Native in the Corporate Village. Fast Company looks at anthropologists working in the commercial world, including anthropologists at Intel and General Motors.
Nokia’s Design Research for Everyone. Jan Chipchase who works for Nokia is interviewed in Business Week about how behavourial research helps to shape Nokia’s design strategies. Jan Chipchase also has his own website, Future Perfect, with a number of interesting presentations.
Mobile Communication Transforms Rural India: Nokia. The EFY Times reports on the role which ethnographic research played in helping Nokia to identify business opportunities for mobile communication tools in rural
Tagged: Reading
