When Saga Zone launched its trial some 13,000 people signed up to the online community which is for people aged over 50. Saga specialises in providing services for people over the age of 50, for example, Saga holidays.

Some interesting UK stats:

• Silver surfers account for nearly 30% of total time spent on the internet (though over 50s account for 41% of the population in the UK)
• 16% of over 65s use the internet

Tagged: Demographics and Social networking