Some interesting articles:

Every Move You Make. Fast Company briefly examines the work undertaken by Emma Gilding at Ogilvy & Mather. Ethnography is one of the approaches which the team at Ogilvy & Mather have adopted to understand the everyday life experiences of people.

How To Build A Better Product—Study People. Anthropology Moves From The Classroom To The Corporation. PC Magazine looks at the role anthropology plays at Intel and Microsoft in terms of developing new products.

Ethnography and Health Care. The British Medical Journal argues for the greater use of ethnography in the field of health care.

Tagged: Ethnography, Reading and user research