Rosenfeld Media have announced that Kevin Brooks and Whitney Quesenbery will be producing a new guide ‘Storytelling for User Experience Design’. Storytelling is one of the most important skills of a researcher, as storytelling helps researchers to communicate their findings with project and client teams.
The importance of design research is explored in this article in the New York Times.LG’s Vice President for Product Strategy and Marketing, Ehtisham Rabbani, makes the point that the people we design products and services for are often nothing like ourselves.
A form of participant observation. Alex Frankel has written a new book, Punching In: The Unauthorized Adventures of a Front-Line Employee, which focuses on his experiences of working in ‘front line’ positions with a range of companies including: UPS, Starbucks, Gap and Apple.
There are some excellent benefits of prototyping - it helps you test initial concepts and service ideas with real ‘people’ at a very early stage. Here’s a short clip on paper prototyping from YouTube (click here if you are viewing the blog using IE).
An article published earlier in the year looking at user driven innovation. The article written in the New York Times comments that “It is a difficult idea for research and development departments to accept, but one of his studies found that 82 percent of new capabilities for scientific instruments like electron microscopes were developed by users.”
A short report published by the Design Council which is worth reading. The report is based on a visit carried out by UK academics and policy wonks to American universities and companies looking at business and design. You can watch a short video below on design thinking recorded during their visit.
CNN Money reports that Delta Air Lines have made several changes, based on ‘user research’, to the delta.com website which has resulted in an additional $15 million of revenue this year. Read the full story on here.