Drambuie Research an amusing look at identifying consumers who are unlikely to be your main market segment.

Tagged: People and Research Method

A short article (Real Times, Real Lives) I wrote which was published in Finnish design journal Arttu.

Tagged: Ethnography, Research Method and user research

A short report published by the Design Council which is worth reading. The report is based on a visit carried out by UK academics and policy wonks to American universities and companies looking at business and design. You can watch a short video below on design thinking recorded during their visit.

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The St. Petersburg Times reports that the “Intel Corporation has launched an anthropological and ethnographical research project in Russia — by studying the behavior of the middle class, and how they use information technologies at their dachas, Intel hopes to come up with solutions and products customized for Russian country-homes.”

Tagged: Ethnography and Technology

An interesting article in Business Week looks at how ad agencies should be connecting clients with their consumers. The article goes on to cite how design agencies (IDEO & ZIBA) are better placed to understand consumer behaviour and identify unmet needs through ethnographic research.

Tagged: Ethnography, Research Method and user research

The Times has published a short article on observational research aka ethnography - mainstream corporations such as Nokia and consultancies such as IDEO are using ethnography to help drive their product/service/innovation processes. “I’ve got a fair idea of what you’re carrying in your pockets,” Jan Chipchase says, somewhat ominously. “I spend a lot of time rooting around in people’s bags. And fridges.” So goes the opening gambit of a self-described “professional, authorised stalker”. Employed by Nokia, the largest mobile phone maker, he tracks human behaviour around the world to help to design the phones of the future.” Read more here.

Tagged: Ethnography, Research Method and user research

A little dated (2005) but nevertheless an interesting listen. Anthropologists and other researchers are interviewed about the role which ethnography can play in the commercial world.

Guests included Dr Simon Roberts from Ideas Bazaar; Paul Eden from Ogilvy and Mather, Genevieve Bell from Intel; Professor Patrick Barwise from the London Business School: Professor Richard Harper from Microsoft and Paco Underhill from Envirosell.

To listen again visit the BBC website.

Tagged: Ethnography