A little dated (2005) but nevertheless an interesting listen. Anthropologists and other researchers are interviewed about the role which ethnography can play in the commercial world.

Guests included Dr Simon Roberts from Ideas Bazaar; Paul Eden from Ogilvy and Mather, Genevieve Bell from Intel; Professor Patrick Barwise from the London Business School: Professor Richard Harper from Microsoft and Paco Underhill from Envirosell.

To listen again visit the BBC website.

Tagged: Ethnography