Los Villares a small village near Granada, Spain, has taken the unusual step of voting against the introduction of mobile phone coverage. Though we understand that the motion was only swung by one vote!
Tagged: Mobile Technology
Users of the iPhone have started to receive their bills which can be as long as 300 pages. Watch Justine Ezarik on YouTube as she receives her bill from AT&T.
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The St. Petersburg Times reports that the “Intel Corporation has launched an anthropological and ethnographical research project in Russia — by studying the behavior of the middle class, and how they use information technologies at their dachas, Intel hopes to come up with solutions and products customized for Russian country-homes.”
Tagged: Ethnography and Technology
CNN Money reports that Delta Air Lines have made several changes, based on ‘user research’, to the delta.com website which has resulted in an additional $15 million of revenue this year. Read the full story on here.
Tagged: user research
Anthropologists Go Native in the Corporate Village. Fast Company looks at anthropologists working in the commercial world, including anthropologists at Intel and General Motors.
Nokia’s Design Research for Everyone. Jan Chipchase who works for Nokia is interviewed in Business Week about how behavourial research helps to shape Nokia’s design strategies. Jan Chipchase also has his own website, Future Perfect, with a number of interesting presentations.
Mobile Communication Transforms Rural India: Nokia. The EFY Times reports on the role which ethnographic research played in helping Nokia to identify business opportunities for mobile communication tools in rural
Tagged: Reading
A different way to complain - the Helsinki Complaints Choir (opens up in YouTube).
Tagged: People
Some interesting articles:
Every Move You Make. Fast Company briefly examines the work undertaken by Emma Gilding at Ogilvy & Mather. Ethnography is one of the approaches which the team at Ogilvy & Mather have adopted to understand the everyday life experiences of people.
How To Build A Better Product—Study People. Anthropology Moves From The Classroom To The Corporation. PC Magazine looks at the role anthropology plays at Intel and Microsoft in terms of developing new products.
Ethnography and Health Care. The British Medical Journal argues for the greater use of ethnography in the field of health care.
Tagged: Ethnography, Reading and user research
Dell have launched IdeaStorm whereby people can provide suggestions about how Dell’s products and services can be improved. Perhaps, one of the most challenging aspects of this service is how will Dell manage and integrate suggestions from end users within their internal corporate system.
Tagged: Innovation and People
