User Research

Hello. I'm Richard Linington.

I'm an anthropologist based in the United Kingdom.   I carry out design research, consumer ethnography and social research. 

I provide a research and people centred consulting service to create new understanding and insight to help companies develop products, services and environments which meet the needs of customers.

I've worked with a range of clients from Kodak through to the Design Council, Doblin and Participle. I am available to carry out research on a project, contract or other basis. 

Research Methods is my blog and I work here at Experience Research.

Profile

Anthropologist / Ethnographer / User Researcher / Design Researcher at Experience Research and Consulting Limited
Management Consulting | Portsmouth, United Kingdom, GB

Summary

Richard Linington enjoys working with companies and organisations who design or deliver experiences, products and services.

He carries out ethnographic user experience research / design research to understand the complexity of everyday life to help identify new product & service opportunities.

By applying robust research techniques from the social sciences, and in particular anthropology, he identifies user needs, build models of the everyday life experiences of people and help to create useful, usable, differentiated and desirable experiences. Richard often works in multi-disciplinary project teams. The research is usable and tells compelling stories.

Carrying out user research he works with a range of clients from the Design Council through to Kodak, Participle, Mormedi, Rodd Design and WRAP.

Richard also works with museums, heritage centres, visitor attractions, country parks, accommodation providers and destination management organisations to help create engaging visitor experiences and customer experiences. Clients include the Forestry Commission, Natural England, the Lancashire Wildlife Trust, Sunderland City Council, Kent County Council, Tourism South East and Cumbria Tourism.

Richard is available to carry out research on a project / freelance basis.

Please visit Richard's website: www.experienceresearch.com
Specialties: Ethnography Diary studies Demographic analysis Semi-structured interviews, including extreme user interviews Stakeholder and community engagement Competitive analysis Co-Creation Cultural trends and analysis Cultural media sweeps Photo-documentary studies Identifying users’ needs Persona development Idea generation Concept development Future usage scenarios Customer experience maps Prototyping Behaviour change

Education

Additional Information

Websites:

Methods

  • Diary & camera studies
  • Depth interviews in context
  • Home and workplace tours
  • Cultural media sweeps
  • Ethnography
  • Stakeholder engagement
  • Demographic trends
  • Cultural trends 
  • Literature reviews
  • Social network mapping
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